Figure's F.03 humanoid robot goes live at BMW, Google's AI Overviews cut outbound organic clicks by 40%, OASIS 1 launches with "marketers, throw away thy keyboards," and we run why women copywriters have an edge. Plus Nate Lagos guest-hosts with Harry Delmege on the "yapper ads" playbook powering Roly Poly Digital, and Jeff Tang on going from open-source knowledge tools to selling Eat Blueprint to Bryan Johnson.
ON TODAY'S EPISODE OF ECOMM COWBOY
Harry Delmege (Co-Founder & Director, Roly Poly Digital) — Birmingham, UK-based DTC creative agency he started with Georgia Breckin (incorporated September 2025). Scaled to roughly 12 people and 17 clients in under a year on the back of long-form, story-driven "yapper" ads most marketing managers are afraid to run. Research-first and anti-volume — mines Reddit for real, emotionally resonant stories and checks every ad against three things: promise, proof, and "puzzling." Regular on the Foxwell Digital / Scalability School circuit and a 2026 Motion Creative Strategy Summit speaker. We dig into the first yapper ad that convinced him to bet the whole agency.
Jeff Tang (Founder, Eat Blueprint — acquired by Bryan Johnson) — Serial founder and self-described "biological hacker" who has repeatedly built at the frontier of whatever he's most obsessed with. Founded Athens Research (YC W21), an open-source Roam alternative that raised ~$1.85M before he wound it down. Went deep on longevity — men's-health testing effort T Party, then Eat Blueprint in August 2023, a Bay Area DTC longevity meal-prep service inspired by Bryan Johnson's Blueprint protocol. Eat Blueprint was acquired by Bryan Johnson himself, and Jeff ran labs, meals, and BD inside Blueprint serving 1,000+ clients. Now immersed in the AI-agent space running multiple autonomous coding agents. We dig into how the acquisition conversation with Bryan Johnson actually happened.
ALSO ON THE SHOW
- Nike expects $986M in IEEPA tariff refunds
- Sport Drink's 4th of July blowout
- Future of consumer: instant, unique product creation
- FDA lets Zyn market itself as less harmful than cigarettes
- Female Buyer Psychology workshop with Lina Fahizul, plugged by Nabeel Azeez
- Watch & React: Sport Drink back in the day
- Vibe coders' daily struggles
- Here comes Benihana
- Future of telehealth: human eggs from stem cells
- Who wouldn't get these clubs?
- Moment of zen: Kiss My Dallas
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