How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.

We cover a lot of ground including:

• How ad agencies are planning & buying CTV ads.
• What type of data and signals are CTV ad buyers looking for.
• The rise of attention targeting in CTV.
• The convergence of retail media & CTV.
• The future of CTV identity.
• Why DR ad budgets will migrate to CTV.
• And much more...

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