Avsnitt Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains. The CTV Podcast Spela Dela Facebook Twitter Kopiera länk
In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS. We cover a lot of ground including: The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information. Rss Apple Podcaster →