How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.

We cover a lot of ground including:

• How advertising agencies are approaching CTV.
• The evolution of Publicis PMX, TV planning & buying.
• How to combine the best of traditional linear, with digital streaming.
• How ACR data might be used to improve audience measurement, at scale.
• The role of IDs in CTV advertising.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

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