How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.

We cover a lot of ground including:

• How ad agencies are now planning & buying CTV ads.
• What advertisers are asking about CTV.
• What agencies need, to spend more on AVOD and FAST.
• The future of CTV audience measurement.
• The convergence of retail media & CTV.
• The positive role of programmatic technology, in CTV ad buying.
• And much more...

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