Avsnitt How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains. The CTV Podcast Spela Dela Facebook Twitter Kopiera länk
In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK. We cover a lot of ground including: How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more... Hosted on Acast. See acast.com/privacy for more information. Rss Apple Podcaster →