The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.

We cover a lot of ground including:

• How advertising agencies are approaching CTV.
• The evolution of TV planning & buying.
• How to combine the best of traditional linear, with digital streaming.
• How ACR data might be used to improve audience measurement, at scale.
• The rise of FAST & AVOD in Europe.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

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