Avsnitt The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu. The CTV Podcast Spela Dela Facebook Twitter Kopiera länk
In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu. We cover a lot of ground including: How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information. Rss Apple Podcaster →