Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.

We cover a lot of ground including:

• How TTD looks at CTV.
• The evolution of programmatic buying in CTV.
• The types of data now available in CTV advertising.
• Why we need fewer walled gardens in CTV, not more.
• The role of open and interoperable IDs in CTV advertising, and why they are needed.
• How the converging worlds of retail media & CTV are creating new opportunities.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.