The evolution of TV planing and buying with Jason Trout from Next Episode.

In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode.

We cover a lot of ground including:

• The transformation of TV planning, media buying, and ad delivery.
• How AdTech is shaping the Connected TV (CTV) landscape.
• The expanding range of data powering CTV advertising strategies.
• The impact of AI on creative development and campaign optimization.
• Emerging opportunities at the intersection of retail media and CTV.

And so much more...

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