In this episode, Gordon speaks with Victoria Grzymek, Marketing Director Biscuits and Bakery at Mondelez International, about 360 marketing in FMCG, the Milka x McCafé partnership and opening the industry to more diverse talent.
From the Sales and Marketing Graduate programme and Cadbury in the UK to a frontline sales role, revenue planning and now the DACH bakery business with Oreo, Milka and TUC, Victoria shares how moving between functions, brands and countries built her commercial muscle. She talks about why she chose marketing over finance or consulting, the energy she gets from creative agencies and planners, and her work with nonprofits like SALT and upReach to make the industry more inclusive.
She also looks ahead at AI and creativity, arguing that technology can democratise skills and free up time for the big strategic questions, and that marketing can still be a force for good.
Tune in to hear Victoria’s perspective on breadth, partnerships and inclusion, and why a good idea lets a team move fast at scale.
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