In this episode, Gordon speaks with Andreas Bierwirth, Member of the Executive Board at Casinos Austria and Austrian Lotteries, about brand as a management philosophy, the forces that shape capex heavy and highly regulated industries, and leading a company from monopoly into open competition.
From Lufthansa and Austrian Airlines to Magenta Telekom and now Casinos Austria, Andreas shares how a PhD in corporate branding in Münster made him "addicted to branding" and turned brand into the lens for every leadership decision. He talks about why companies behave like human bodies that cannot simply be moved left or right, what airlines, telcos, banks and gambling have in common, and why stable markets must watch out for disruption.
He also looks ahead at AI as the second wave of disruption after digitalization, arguing that it is full of opportunities and full of risk, and that leaders carry a social responsibility to help their people navigate it.
Tune in to hear Andreas' perspective on branding, industry forces and leadership at scale, and why a good idea is worth little without a team that is better than you.
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