In this episode, Gordon sits down with Iván Reyes, VP Derma Emerging Markets at Beiersdorf, to explore a career shaped by curiosity, cultural diversity and continuous learning.
From Mexico to Dubai and across Latin America, Africa, the Middle East and Asia Pacific, Ivan shares how different markets and consumer behaviours have shaped his approach to marketing. He talks about the unique intersection of dermatology and consumer marketing, the importance of strong teams and mentors, and why the future belongs to marketers who keep learning and adapting.
Tune in to hear Ivan’s perspective on building global strategies that work locally, learning from different cultures, and navigating the rapidly changing world of marketing and AI.
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