What really makes people choose one brand over another?
In this episode, Gordon sits down with Christian Bauer, Marketing Director at Subway, who shares his perspective on consumer behaviour, brand building, leadership and creative marketing.
From turning commodities into beloved brands to creating campaigns that push boundaries, Christian talks about the importance of finding the right tension, trusting your audience and knowing when to let go. He also shares why, despite AI and constant technological change, the fundamentals of marketing remain the same: understand people, find the insight and build from there.
Tune in for a candid conversation about what drives consumer choice, how great marketing gets made, and why sometimes the best thing a marketer can do is let go.
Podden och tillhörande omslagsbild på den här sidan tillhör
The Spikes. Innehållet i podden är skapat av The Spikes och inte av,
eller tillsammans med, Poddtoppen.
