In this episode, Gordon speaks with Davide D’Alena, Head of Marketing, Retail Sun at EssilorLuxottica, about a career driven by curiosity, creativity and the desire to build what doesn’t yet exist.
From Bain & Company and Kraft Heinz to Shopfully and EssilorLuxottica, Davide shares how each step of his journey took him further outside his comfort zone and closer to consumers. He talks about transforming retail stores from transactional spaces into destinations, the power of great mentors, and why marketing is ultimately about bringing ideas to life.
He also looks ahead at AI, innovation and the enduring importance of human connection, arguing that as technology makes experiences simpler and more efficient, the human touch could become the premium experience.
Tune in to hear Davide’s perspective on finding opportunity without a playbook, building brands and businesses, and why curiosity might be one of the most valuable qualities for marketers today.
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