In a world where AI can analyze data, generate ideas, and automate decisions, what does it mean to be a truly creative marketer?

In this episode, Gordon talks to Gael de Talhouët, former VP Brand Building, Marketing, Technology, Data & AI, FMCG B2B Retail at Essity, about creativity, leadership, entrepreneurship and the changing role of marketing in the age of AI.

Gael argues that marketers need to move beyond dashboards and business cases to rediscover intuition, empathy and inspiration — while using AI to bring the best ideas to scale.

Tune in for a provocative conversation about why the future of marketing belongs to those who can combine human creativity with technological scale.


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