'Automation alone doesn't give you a competitive advantage—you have to get smarter in your hiring'

On this episode of Talking Shop we are joined by Barb Hyman, Founder and CEO of Sapia.ai - the platform helping brands like Starbucks, Costa, and Holland & Barrett streamline and humanise how they hire. Barb recently returned from the World Retail Congress with a pretty stark takeaway: retail bosses are spending millions to shave two seconds off a checkout queue, yet they still treat their hiring process as a back-office task.

We explore why your recruitment strategy directly impacts your bottom line, the commercial boost you get when you treat job applicants—who are often also customers— well, and how technology can actually make the application process feel more human.