'All customers are equal, but some are more equal than others: true promoters win'

On this episode of Talking Shop we are joined by Wojtek Kokoszka, CEO at Mention Me. Mention Me works with leading e-commerce and retail brands to transform word-of-mouth into a measurable, scalable growth channel. In this conversation, Wojtek breaks down the macro shifts in consumer behaviour driving today’s trust revolution. We look at why standard retail attribution models fail to track private recommendations on apps like WhatsApp, how direct peer sharing dramatically boosts customer lifetime value, and the practical steps retail teams should take tomorrow morning to tap into their hidden referral networks.