'AI pricing is no longer a 'nice to have': it's now a mandatory survival tool for retailers'

On this episode of Talking Shop we are joined by Matt Pavich, Senior Director of Strategy & Innovation at Revionics—the team helping global retailers navigate price optimisation and promotional strategy. Matt has spent over two decades working across retail buying, consulting, and pricing innovation. In this conversation, we get past the headline hype around AI to look at how algorithms actually work on the shop floor and online. We cover how to respond when consumers use tools like ChatGPT to comparison-shop, why up to two-thirds of promotions end up driving losses, and how AI helps merchants maintain price consistency across websites, apps, and physical stores without missing out on localised margin wins