'Naivety was my biggest gift': Alexandra Wood on evolving a modern Savile Row luxury brand

On this episode of Talking Shop we are joined by Alexandra Wood, founder of the eponymous Saville row brand. Alex has spent two decades building a successful business in one of the world's most traditional tailoring districts. But along the way, she completely rethought what she was actually selling. In this conversation, we look past classic tailoring to discuss wider retail lessons—how lifestyle shifts have permanently changed how customers build wardrobes and how store owners can balance a high-end luxury feel with a warm, welcoming client experience.