'Search is changing from keyword-driven to use-case-driven: if your product data is sloppy, the AI won't pick you'

On this episode of Talking Shop we are joined by David Jennison, Managing Director, Europe at Pattern - the e-commerce accelerator helping brands scale across global marketplaces. David has sat on every side of the digital fence - from Amazon leadership to tech entrepreneurship - and he brings a sharp, practical lens to the challenges high-street brands face online.

We explore how the model of buying inventory and sharing risk fundamentally changes brand partnerships, what it really takes to surrender operational control to win on marketplaces, and how to prepare your products for a world where AI agents do the browsing for your customers.