Spotting commonalities over differences: how to manage brands across 50 international markets

On this episode of Talking Shop, we’re joined by Tony Lorman, Regional President for EMEIA Pacific at Edgewell Personal Care.

Overseeing operations across more than 50 diverse markets—spanning Europe, the Middle East, India, Africa, and the Pacific—Tony joins us to look beyond glossy marketing campaigns and explore the operational engine driving successful FMCG brands.

In this conversation, Tony shares key lessons from starting his career on the factory floor, how shifting consumer routines are driving product innovation, what it takes to maintain an agile challenger mindset, and why shelf availability and operational discipline remain the true foundation of long-term retail success.