On this episode of Talking Shop we're welcoming back the head of Beano Brain - Helenor Gilmour. Beano Brain is at the absolute forefront of understanding kids, teens, and modern family dynamics. In this conversation, Helenor breaks down their latest findings to challenge common assumptions about "digital-native" kids.
We discuss why physical impulse buys like snacks and collectables are outspending apps, how brands like LEGO and Jellycat are blurring the lines between play and lifestyle identity, and the practical changes retail leadership teams need to make to future-proof their physical stores.
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