Ep. 188 | building an empire as a female business owner ft Catherine McLernon

Welcome to the show!!

This week I am joined by my business/marketing manager Catherine McLernon for an absolute masterclass on the realities of building a business as a female, and what goes into scaling from ground zero, all the way up. SO much value in this one guys

I hope you enjoy, and don't forget to share and tag me on insta @emma.currivan and @catherine_sheeo xoxo

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Catch you in the next one xo

Chapters

00:00 Introduction to Catherine and her background in fitness and business

02:12 The journey from fitness to business mentorship

04:47 Differences in approach between men and women in business

08:57 The importance of niching and becoming a master in your field

15:09 Authenticity and storytelling in content creation

19:59 Balancing work, life, and boundaries as a female entrepreneur

25:00 The role of community and support networks

29:50 Lead generation, outreach, and building genuine connections

34:48 The power of long-form content and podcasts

39:51 Overcoming self-doubt and comparison in business

45:09 The significance of mindset and self-care

49:59 Practical tips for marketing and content strategy

54:57 The importance of being yourself and embracing authenticity

59:51 Final advice for women building their business