Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #181! We're back with part three of our email marketing series. We've covered strategy, list building, and what to send - now it's time to talk about automations. These are the emails that go out even when you're not at your desk: the ones that welcome new subscribers, follow up after a purchase, and bring people back when they've gone quiet.
In today's episode, Laryssa and Liz cover:
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What automations are and why they matter for independent jewelry brands
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Why the welcome email is the single most important automation you can set up
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What a welcome series looks like and how many emails it should include
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Abandoned cart emails - best practices and how to avoid feeling spammy
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Win-back sequences: what they are and when to use them
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How to know if your automations are working and how often to revisit them
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Which platforms support automations and how to get started
If you're interested in checking out Laryssa's in-depth report, you can download it here.
In the bonus segment for Insiders only, Laryssa and Liz share the specific automation sequences they recommend to jewelry brand clients - including what to say in each email and how many to send.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
