175 - Laryssa and Liz on Your About Page, Website Navigation, and SEO Basics

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website.

In today's episode, Laryssa and Liz cover:

• Why your about page is selling your brand even if it doesn't have a buy button — and what makes one truly great

• The shipping page details that give customers the confidence to complete a purchase

• Why your custom design page probably needs a serious upgrade

• How to think about navigation so it's actually working for you, not against you

• The role of your footer (and why it's not just an afterthought)

• High-level SEO basics that still matter — and what's changed with AI search

In the bonus segment for Insiders only, Laryssa and Liz share an SEO basics checklist for jewelry brands and their top tool recommendations for monitoring and improving your website performance.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!