174 - Laryssa and Liz on What Your Product Pages Need to Actually Convert

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your product pages and collection pages. For most jewelry brands these are the most visited pages on the site, yet they're often the most neglected.

In today's episode, Laryssa and Liz cover:

• Why your product page deserves as much attention as your homepage - maybe more

• What information needs to be on every product page (and how to present it without overwhelming shoppers)

• The product photography mistakes that are costing you sales

• How to write product descriptions that balance storytelling, technical detail and searchability

• What to do with sold-out one-of-a-kind listings

• How to tell if a product page is underperforming - and what to do about it

• Their honest take on AI product images (spoiler: don't)

In the bonus segment for Insiders only, Laryssa and Liz share a product page audit checklist, real examples of product pages that get it right, and a few quick fixes you can make this week.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!