Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coastal surroundings and travels throughout Italy and the Mediterranean, and brings a background in fashion design to everything she creates.
In today's episode, Liz and Lauren dig into Lauren's weekly newsletter, the Palm Sunday Times - how she built it, why she started it, and how it's become one of the most meaningful parts of running her business. They cover:
-
Why Lauren made the decision to move her audience off social media and into her inbox
-
How her fashion background shaped the look, feel and voice of her newsletter
-
The simple content template she uses every week so she's never starting from scratch
-
How she balances storytelling, behind the scenes content and selling without feeling pushy
-
Why a small email list is more powerful than you think
-
Tips for growing your list that actually feel right for a luxury brand
In the bonus segment for Insiders only, Lauren shares how she manages all of this content without doubling her workload, her unexpected love for Threads, and why she thinks there is still a huge white space opportunity for jewelry designers in the newsletter space.
Learn more about Palm Sunday: https://www.palm-sunday.com/
Follow on Instagram: https://www.instagram.com/palm__sunday
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
