Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't help much if your site isn't set up to capture the people who are already visiting.

In today's episode, Laryssa and Liz cover:

  • The etiquette of email pop-ups: when they should appear, how often, and for whom

  • What makes a pop-up actually work — from tried-and-true to trendy (scratch-offs, spin-the-wheels, and more)

  • Why discounts aren't always the right incentive, especially for fine jewelry

  • What a lead magnet is and how to think about creating one that fits your brand

  • Why a welcome email is non-negotiable (and a cautionary pillow story to prove it)

  • Writing pop-up and signup copy that actually sounds like you

In the bonus segment for Insiders only, Laryssa and Liz share a full list of lead magnet ideas that work for jewelry brands, plus pop-up timing and placement strategies.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

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