176 - Laryssa and Liz on Website Analytics: The Numbers That Actually Matter for Jewelry Brands

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-heavy version, but the practical one that helps you understand what's working, what isn't, and what to do about it.

In today's episode, Laryssa and Liz cover:

• Where to actually look at your website data (and why Google Analytics is worth setting up now even if you don't need it yet)

• Vanity metrics versus the numbers that actually matter - and why followers and likes aren't telling you what you think they are

• How to read your traffic patterns and what big peaks and dips are trying to tell you

• Bounce rate, time on site, and conversion rate explained in plain language

• What a healthy conversion rate actually looks like for a jewelry brand (spoiler: it's lower than you'd expect)

• Why digital advertising has become so expensive - and what's working instead

• How often you should actually be checking your numbers

In the bonus segment for Insiders only, Laryssa and Liz share the specific metrics they look at when auditing a jewelry website, plus the questions you should be asking your data every single month.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!