173 - Laryssa and Liz on Website Best Practices for Jewelry Brands: How to Audit Your Homepage and Make a Strong First Impression

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers.

In today's episode, Laryssa and Liz cover:

• Why your website matters more than ever in 2026 and why the DIY approach only gets you so far

• How to audit your own homepage with fresh eyes (hint: look outside the industry too)

• What your homepage needs to do in the first few seconds - and the most common mistakes that send visitors away

• Why your homepage should be dynamic, not set-and-forget

• The case for always having a visible, working email signup on your site

• Key metrics to check so you know if your homepage is actually working

In the bonus segment for Insiders only, Laryssa and Liz share a homepage audit checklist you can use this week, real examples of jewelry brand homepages that get it right, and the one thing you can do on your homepage right now to make an immediate improvement. Insiders also get access to our homepage audit checklist.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!