Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)


In this episode, Mark shares:

  • What the term “event-led” really means
  • The many forms events can take: user groups, webinars, etc.
  • Why events are one of the most impactful methods of marketing
  • Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
  • How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
  • How setting clear goals for community events allows for better measurement and more meaningful KPIs


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