Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)


In this episode, Justin covers:

  • The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
  • How and why his team maintains the community’s separation from brand and sales
  • What led him to start incorporating silliness and fun into community conversations
  • How he partners with influencers and thought leaders to bring value to the community
  • The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
  • Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle


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