Guest: Katie Ray, Head of Community at Metadata


In this episode, Katie shares:

  • The red lights and green lights she watched for when considering joining Metadata
  • What it was like starting with the Metadata team, their process for growing the community with a member-led approach
  • How the team’s very small, dedicated rollout of DEMAND led to huge engagement
  • Why building a community for demand gen marketers can, in fact, change lives
  • Reasons for creating the new Women in Marketing program
  • Her preference for agile community building and building with heart over fearing mistakes


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