The Community-Led Growth Show
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Chili Piper’s Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11

The Community-Led Growth Show
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Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper


In this episode, Arthur divulges:

  • How Chili Piper company decided to approach a community strategy by sponsoring ones
  • Embracing a “Seek to understand before being understood” philosophy
  • Creating integrated marketing campaigns within sponsored communities
  • Listening on third-party platforms as a retention strategy
  • How measuring ROI matured from hypotheses to solid metrics
  • The future of community consolidation and acquisition, as well as the rise of customer communities


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