Guest: Emily Lonetto, Director of Community at Webflow


In this episode, Emily opens up about:

  • Why Webflow set aside $10 Million for their Community Grants Program
  • How they track value in a way that promotes ongoing investment in grants and some of their biggest wins
  • How the Webflow community experiments with personas, segmentation, and triaging product feedback
  • The importance of building bridges as a community team supporting PLG initiatives
  • Her excitement for trends in sentiment data, co-creation, and community as a strategic function within companies


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