The Community-Led Growth Show
Avsnitt

Prioritizing Experimentation and Voice of Customer while Building Copado's Community with Ashley Dodge | S:2 Ep:19

The Community-Led Growth Show
Dela

Guest: Ashley Dodge, VP of Community at Copado


In this episode, Ashley discusses:

  • How she came to lead Community for such a technical company without a technical background
  • Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
  • How her team created programming to build relationships and engagement retroactively after membership grew overnight
  • Copado’s community-led conference that highlights the work and wins of their members
  • The unexpected success of the community’s Testing Buddies program
  • How measurement expanded from education metrics to cost-reduction and revenue-related metrics.


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