Guest: Ashley Dodge, VP of Community at Copado

In this episode, Ashley discusses:

How she came to lead Community for such a technical company without a technical background

Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic

How her team created programming to build relationships and engagement retroactively after membership grew overnight

Copado’s community-led conference that highlights the work and wins of their members

The unexpected success of the community’s Testing Buddies program

How measurement expanded from education metrics to cost-reduction and revenue-related metrics.

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