In this special eTail UK mash-up episode, Melissa Moore is joined by three industry leaders who are helping shape the future of retail, e-commerce and digital marketing.

Samantha Mo from Samsung, Abdu Alhadithi from Sculpted by Aimee, and global digital operations expert Ben Newbon-Stead share their perspectives on the opportunities and challenges facing retailers today. Together, they explore how businesses can make better use of AI, create stronger customer experiences, improve data strategies and build organisations that can adapt in a rapidly evolving digital landscape.

From authentic marketing and customer-centric product development to digital transformation, operational excellence and the importance of experimentation, this episode is packed with practical insights for retail leaders looking to drive growth and stay ahead of change.

Topics Discussed

  • AI adoption and practical implementation
  • Customer experience and customer-centric thinking
  • Digital transformation and organisational change
  • Data strategy and personalisation
  • Influencer marketing and authentic content
  • E-commerce operations and optimisation
  • Leadership, culture and innovation


Join in the conversation at this year’s eTail UK. 16th & 17th June in Manchester. Register now for eTail UK https://etailuk.wbresearch.com/

Sculpted by Aimee: https://www.sculptedbyaimee.com

Samsung: https://www.samsung.com

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