And we’re kicking off Season 11 with a returning guest. Melissa Minkow, Global Director of Retail Strategy & Insights at CI&T, joins me one year on to share fresh consumer insights into how AI and agentic commerce are reshaping the shopping journey.
A retail futurist whose work is rooted in cross industry consumer insights and innovation, Melissa brings a global perspective on changing shopper behaviour and what it means for retailers.
As shoppers become more informed and increasingly in control, what does that mean for retailers? We explore the latest UK & Ireland and US research, the evolving path to purchase and what retailers need to consider to remain relevant, visible and valuable.
In this episode, we explore:
Why AI shopping adoption is accelerating in the UK and Ireland and how behaviours differ from the US.
What changing search behaviour means for retail discoverability and the traditional path to purchase.
How AI is creating new opportunities for smaller retailers and brands to reach consumers.
Why “shopping smarter” means better value to UK&I consumers but more research to US consumers.
Why strong, integrated data remains the foundation of any successful retail AI strategy.
How retailers can differentiate their channels and create a stronger, more connected omnichannel experience.
This episode of The Retail Tea Break podcast is supported by International Retail magazine, check out the latest edition here: International Retail Magazine!!! The Retail Insiders Guide
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