What happens when AI starts influencing how customers discover and choose products?

In this special episode of The Retail Tea Break Podcast, recorded live at MACH X Amsterdam, Melissa Moore is joined by Pratyush Sinha, Senior Director and Head of Responsible AI at Decathlon.

They explore how AI agents are changing product discovery, why trust remains important in the customer journey, and what retailers need to consider as these technologies develop. 

They discuss:

• How AI is changing product discovery

• Responsible AI, governance and guardrails

• Protecting the relationship between brand and customer

• Why retailers may need their own AI “concierge”

• What a more personalised e-commerce experience could look like

Could the future of online retail mean every customer having their own digital shopping concierge?

This episode of The Retail Tea Break podcast is supported by MACH Alliance, find out more https://machalliance.org/

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