This week, I’m joined by Keith Rogers, Chief Executive Officer at PACO, as we go behind the scenes of a familiar Irish retail brand that’s entering an exciting period of change and expansion.
With over 30 years’ experience in retail leadership, Keith knows what it takes to grow and transform a business. We talk about PACO’s plans for growth, finding new opportunities and the importance of getting the retail basics right.
We also explore the customer at the heart of PACO. And why great people, personal service, fit and value continue to matter.
In this episode, we explore:
PACO’s plans for growth, from new stores and concessions to opportunities in regional towns.
The potential in menswear and footwear, including new suppliers and the launch of PACO Man.
Why understanding your customer matters, particularly when that customer may have been overlooked by other retailers.
New ways to think about physical retail, from partnerships and concessions to locations such as garden centres and hardware stores.
The importance of a loyal team, with 80% of PACO’s people having been with the business for more than five years.
A practical approach to managing residual stock, using pop-up stores while keeping full-price stores fresh and current.
Why agility matters in retail, as technology, AI and changing customer expectations continue to reshape the industry.
A conversation about growth, opportunity and staying close to your customer, while never losing sight of the retail basics.
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