If your patients are showing up to appointments having already run their symptoms through ChatGPT at 3am, this one is for you. I sat down with my friend Sarah Cook, a former naturopathic doctor turned AI copywriting mentor, to talk about what that shift actually means for how you talk about your work.
Here's the part that surprised me. A lot of the messaging practitioners have leaned on for years, "I'll connect the dots," "I'll give you a comprehensive plan," "you'll finally feel heard," is exactly what AI now does in seconds. That doesn't make you less valuable. It means the mastery only you have is what people are really paying for, and Sarah breaks down how to bring that forward instead of competing with a tool on the things the tool already won.
In this episode, Sarah and I get into:
- The three messaging points that lost their edge the moment AI health tools showed up, and what to say instead
- Why meeting patients where they already are beats pretending they haven't been Googling with AI all week
- How to use AI as a second brain and a real collaborator, not a hands-off replacement for your own thinking
- The "two ICAs" shift: you're now writing for humans and for the AI agents deciding whether to recommend you
- The drunk-grandma test for messaging clear enough that both a patient and an AI actually get what you do
Connect with Sarah Cook
Learn more about Sarah at Wellness Writer:
https://www.wellnesswriter.com/a/2147519979/gsVmndjM
AI Masterclass:
https://www.wellnesswriter.com/a/2148226879/gsVmndjM
Aligned Program:
https://www.wellnesswriter.com/a/2148261929/gsVmndjM
This Prompt Audits Your Practice Website for AI-Proof Messaging (on Substack): https://signalwithsarah.substack.com/p/prompt-to-audit-your-wellness-website-messaging
Follow along on Instagram:
https://www.instagram.com/sarahcook.wellnesswriter/
💬 Let's Connect
If this one gets you thinking about where your own messaging has gone stale, I'd love to hear about it. Send me a DM at @nicole.leadbetterhq.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
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