If you have ever poured weeks into a launch and ended up on the bathroom floor wondering what you did wrong, this one is for you. I sat down with Kendra Perry, business strategist and founder of the Wealthy Coach podcast, to talk about what actually makes a launch work for a health practitioner, and how to read your numbers so you know the difference between a real flop and a completely normal result.
Here is the part that surprised me. Sometimes a launch that made zero sales converted right within the range of normal, and the problem was never you. It was the math, the messaging, or a niche too broad to land. Kendra walks through how she diagnoses a launch from the top of the funnel down, and why teaching too much on a webinar is one of the surest ways to lose the sale.
In this episode, we get into launching from start to finish, plus a hot take on perimenopause as a niche that stuck with me for days.
- Whether you should be launching at all, and the email list size Kendra wants you to hit before you try
- The real conversion math behind launches, and why "normal" is sometimes zero
- How to diagnose a launch that flopped, starting at the top of the funnel: open rates, registration, show-up rates
- Why treating your webinar as a decision-making environment beats giving away everything you know
- Kendra's hot take on why perimenopause is a category, not a niche, and how to niche inside it
Connect with Kendra Perry
Instagram: @kendraperryinc
💬 Let's Connect
If patients are coming in fine but things keep slipping through the cracks behind the scenes, that is exactly the layer we run at Lead Better HQ. Come say hi and tell me what you're working on, send me a DM at @nicole.leadbetterhq.
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The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
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