If you have ever sat down to build the next thing in your business and started with the niche, the website, or the offer, this episode is going to reorder a few things for you.

Elyse Wagner has spent more than a decade working with thousands of health coaches, and she does not start any of them there. She starts with values, and she has a model for how values sit underneath every single result you are trying to create, for your clients and for yourself. The behaviors nobody can seem to stick with usually trace back to roots nobody looked at.

In this episode, we get into where to actually begin, and why so much of the standard advice starts at the wrong end.

  • The flower model: how results, behaviors, feelings, thoughts, beliefs, and values all sit on the same stem, and where most of us cut it off
  • Why working on beliefs with a client is not automatically out of scope
  • What changes when a client gets reconnected to their own values, told through a real client story
  • Embodiment: why the work you have not done yourself tends to show up in the room anyway
  • The human design and gene keys conversation at the end, and how we both use it to make business decisions

Connect with Elyse Wagner
 Website: https://www.elysewagner.com/
Free training: https://bonus.elysewagner.com/health-coach-leadership-summit-2026

💬 Let's Connect

If this one has you rethinking how you build, I want to hear about it. Send me a DM at @nicole.leadbetterhq.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

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