If you've ever looked at a slow month and decided the answer is posting more, this one is for you. Molly Cahill runs Instagram for almost thirty health and wellness practices, and she opened our conversation by saying the thing most marketers won't say out loud.
Her take: she can amplify your message, and she's very good at it, but amplifying a practice whose operations are held together with sticky notes and memory doesn't solve the business problem underneath it. The practitioners who get the most out of Instagram already know where a new inquiry lands, who follows up, and what happens next. Without that, more attention just means more things slipping past you.
In this episode, Molly and I get into what has to be true before social media pays off, and she walks through the content framework she says she's never given away on a podcast before.
- Why practitioners reach for marketing as a rescue plan, and what that actually costs them
- Molly's ten-post content plan, broken into slots you can fill in one sitting
- The permission slip she gives practitioners who think their practice page has to look clinical to be credible
- How to show up without oversharing, including the short list I made of the only places I'm willing to let my personal life be public
- How Molly and I both use AI for content, including the exact prompt she uses to turn a voice note into a post
- The social media hygiene habits that keep Instagram from eating your evenings
Connect with Molly Cahill
Instagram: @mollyacahill
Her membership is Holistic Marketing Hub and her show is Holistic Marketing Simplified, both worth a look if Instagram is the piece you're working on.
💬 Let's Connect
If you listened to this and started counting the places an inquiry could get lost in your practice right now, I want to hear about it. Send me a DM at @nicole.leadbetterhq.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
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