For years, Andrew has said the same thing: stop treating your website and your marketplaces as separate businesses. Now, AI has changed the picture again.
In this 242nd episode of The E-Comm Show, Andrew Maff breaks down the future of omnichannel marketing and why AI has become the middleman between your ad and the sale, deciding where customers actually buy.
What You'll Learn:
Why your online presence now matters more than any single channel
How customers really move across ads, email, Amazon, and reviews
Why AI recommends one product instead of ten
What high AI conversion rates in GA4 are telling you
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