How a Teacher Bootstrapped The Fidget Game to 8 Figures in 5 Years | EP. #247

A teacher gamified her classroom, watched reading scores jump, and turned it into an eight-figure brand in five years, without outside funding.

In this 247th episode of The E-Comm Show, Andrew Maff talks with Brandi Dugal, founder and CEO of The Fidget Game, about building products from customer demand, getting into classrooms bottom-up, scaling Meta with MER instead of ROAS, and going through Shark Tank.

What You'll Learn:

• How to build a product line from customer demand
• A bottom-up way into a closed channel
• Why MER beats ROAS for scaling paid
• What bootstrapping 100% yearly growth takes

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Connect With the Guest

🌐 Website: https://www.thefidgetgame.com/ 

📸 Instagram: https://www.instagram.com/teacherbrandidugal/ 

📸 Instagram: https://www.instagram.com/thefidgetgamecompany/ 

🎵 TikTok: https://www.tiktok.com/@thefidgetgame 

🎵 TikTok: https://www.tiktok.com/@teacherbrandi 

📧 Email: brandidugal@gmail.com