What if SEO could become one of your strongest B2B sales channels?
In the 241st episode of The E-Comm Show, Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a digital-first B2B e-commerce strategy that now generates roughly 60% of its leads through SEO.
Learn how Dilworth attracts high-intent B2B buyers, converts first orders into repeat customers, manages wholesale margins and fulfillment, expands into high-ticket products, and uses AI to scale its e-commerce and marketing efforts with a lean team.
What You'll Learn:
How to use B2B SEO to generate qualified leads
Why search intent can outperform traditional outbound sales
How to increase repeat B2B purchases
How to protect margins while managing freight and fulfillment
How AI can support SEO, content, and customer segmentation
How to scale B2B e-commerce without a massive team
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