How Comfizz Took Off on Amazon Without Running Ads | EP. #248

The best products solve a problem people are already searching for. Comfizz built one, and it took off on Amazon before running a single ad.

In this 248th episode of The E-Comm Show, Andrew Maff talks with Lorraine Alikhanizadeh, co-founder of Comfizz, about creating the ostomy support wear market, growing through nurses and the NHS, and why cleaning up Amazon listings and rethinking site navigation changed the game.

What You'll Learn:

• How a real product gap drove Amazon sales with no ads
• Why listing cleanup drove breakout growth
• How navigation by need lifts conversion
• Why reminders can beat subscriptions

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Connect With the Guest

🌐 Website: https://www.comfizz.com/ 

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📧 Email: lorraine@kavendor.com