Most e-commerce brands scale by ordering more inventory. Luxury reseller myGemma has to buy every item from a real person first.
In this 244th episode of The E-Comm Show, Andrew Maff talks with Andrew Brown, Founder and CEO of myGemma, about running two businesses under one brand: buying luxury goods from consumers and reselling them. Learn why inventory is the real ceiling, how a 24-hour offer wins on service, and where AI is starting to drive luxury discovery.
What You'll Learn:
How a two-sided luxury resale model actually works
Why inventory, not demand, caps growth
The AOV, CAC, and LTV behind a $2,500 average order
How speed and human service earned a 4.9 on Trustpilot
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