How Decor Outdoor Rebuilt After Google Erased Its Organic Traffic | EP. #245

For years, 90% of Decor Outdoor's traffic was organic. Then, a 2022 Google update erased it almost overnight.

In this 245th episode of The E-Comm Show, Andrew Maff talks with Bill Ferris, President of Decor Outdoor, about selling high-ticket luxury outdoor furniture on a drop ship model, owning a delivery experience he does not control, and rebuilding traffic after a major search shift.

What You'll Learn:

• Why luxury outdoor cut competition and margin erosion
• How to manage reviews when the manufacturer causes the problem
• What the 2022 Google update did to organic traffic
• How to structure content for both Google and AI

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🌐 Website: https://www.decoroutdoor.com/ 

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📧 Email: bill@decoroutdoor.com