What is the one marketing channel that every eight-figure wholesaling business has in common? In this episode of the Wholesaling Inc. podcast, Brent Daniels sits down with Tony Javier, the founder of 10X TV, to discuss why local television advertising is the ultimate shortcut to building a bulletproof real estate brand.

Tony dismantles the myth that running TV commercials requires an exorbitant budget, explaining how investors in smaller markets are generating massive ROI for less than the cost of a typical direct mail campaign. You will learn why building a local celebrity brand through television allows your acquisition managers to negotiate 5-figure spreads effortlessly, why you must be the face of your own commercial (even if you hate being on camera), and how combining TV with radio and mass cold email creates an unstoppable, omnipresent marketing machine. Be a part of the TTP training program now.

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Show notes:

  • (0:00) Beginning of today’s episode
  • (1:18) Why every eight-figure real estate business runs TV commercials
  • (3:16) Why building a massive local brand generates free deals that your competitors never even see
  • (6:01) How investors in smaller markets are dominating with a $4,000 to $7,000 monthly ad spend
  • (8:15) Generating 4x to 10x returns on a $12,000 monthly ad spend in Wichita
  • (12:39) Why attempting a virtual wholesaling model makes it nearly impossible to scale to an eight-figure business
  • (16:06) Three types of real estate investors who are perfectly positioned to launch TV ads today
  • (19:48) How to analyze your Designated Market Area (DMA) to determine exactly where your TV commercials will run
  • (21:52) Dialing in the right stations, call-to-actions, and messaging
  • (23:49) Why the business owner must star in their own commercials to unlock the true power of personal branding
  • (27:20) How pairing TV with local radio ads guarantees maximum market saturation

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Resources:

  • REM TV
  • To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the Tribe

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